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We’re on a mission to help brand owners measure return on marketing investment

Pause Performance enables brand owners to monitor plans and activities making it possible to compare activities over time and across markets by working from the exact same metrics
First step to measure return on investment is to document all your activities like you would with you invoices in accounting. We believe that by using the same metric table it will enable you to track performance over time, across campaigns, channels, agencies and even across markets.

Loved by Marketers across the world

The platform marketing teams use to stay focused on what drives performance over time.
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“With Pause Performance I can now keep track of media planning versioning, cost, what has been agreed and how activities performance even compared to other campaigns and markets enabling best practice in the organisation.
- Sarah Smith
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This is a must when working with media planning when you want to keep track on Traditional and digital marketing planning.
- Robert Bruse

Remember to pause...

Having worked over 10 years with Global brands dedicated to Marketing Performance I started working on a dream 5 years ago. A web application at low cost that enables brand owners to keep the ownership of their media data in a consistent way to enable measuring return on investment and collect data that can tell a brand owner when performance is above or below brand average on the region or market level. Not just an average dictated by the chosen media supplier, but your own brand average enabling and showcasing best practice Globally for your brand. This dream has now been realized with Pause performance. A web application that allows you to pause and review all the great work you do and help you see what actually impacts your business in a good way.
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Douglas Emil Nielsen

Founder
I have a small suggestion to make: That we sometimes do something different from what we usually do. Something beyond the practical tasks of everyday life. That we try and do something that is not necessary, something that there is no need for, something pointless!

It will not be the same thing for everybody. Some prefer going for a walk in the woods or along the beach. Others would rather listen to music or watch a TV series. Personally, I prefer doing something with my hands – a piece of needlework, a sketchpad; something with colors.

I think it is important to have experiences that appeal to our senses, something that inspires our imagination, that stimulates the mind, and that can enlarge our world.

That is not so pointless after all.
Queen Margrethe the secound, Denmark